An online newsletter is one of the most versatile internet marketing tools you can have. Why?

  • Unlike a printed newsletter, you can update just one or two items, whether they are extremely important or just a little important. These might be new products, product upgrades, applications, industry news, upcoming events, personnel changes, new customers, etc.
  • You can use it as an excuse to contact by email, phone, or snail mail, existing clients and prospects and encourage them to revisit your site
  • Back issues can be archived for reference for your clients, prospects, and own personnnel
  • By refreshing the information in a newsletter often, you force the search engines to come back and revisit your site, thereby giving your a chance to rise in search engine rankings

Sample Online Newsletters

Here are some online newsletters we have either written or formatted for the web. In some cases, these are a series of articles, which provide the same benefits as a newsletter and can be used in the same way.
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Email Newsletters

Many of the newsletters we create for online use are also effective for doing emailings. Targeting particular audiences--often client or prospect lists, we will send short summaries of each newsletter via email. Many of the recipients click-through to our client websites for more information or to purchase. We have found emailings to be far more effective and cost-efficient than traditional postal mailings.

Interested? Contact us by email or our reply form to learn how to have your own online newsletter.