Banner Advertising
There will always be websites that receive a greater number of “hits” than your own, trade organization websites, online publications, large dealers, etc. Many of these offer opportunities for advertising at reasonable rates. We can create banner ads that are animated and eye-catching and redirect interested parties to specific regions of your website.

Obviously it is critical that you select the right media on which to place your banner ads. Too often, online publications point to the large number of "hits" their site generates. But hits can be measured in many ways. What you want to know is the number of unique visitors to the website. And, of course, you want to know how many clicks you can expect. If possible, tie your payment into the number of people who actually click through to your website. If this isn't possible, make sure you receive statistics on how many people have visited the page on which you are advertising.

Banner ads can be created in a variety of formats: animated gifs, flash, standard gifs or jpegs.

The key to a good banner ad is that it should catch attention immediately. This may be because of the graphic, or it might be the message that attracts the eye.

We recommend that your banner ad link to a special webpage on your site that is designed for the particular publication on whose site you are advertising. On that page should be a message that ties back to the banner ad, copy that offers the visitor some benefit, and a inquiry form that lets them quickly contact you.